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Project Overview
The Product
Non-e-commerce web application for a college campus restaurant to provide menu items for customers to review at any time.
Duration
September 2015 to April 2024
The Problem
Customers have limited resources to match menu items with food allergens and food restrictions before, during, and after visiting the restaurant.
The Goal
Provide customers with a resource to review menu items at any time to ensure customers consume foods that match food allergens and restrictions.
My Role
Lead UX Designer, UX Researcher
Responsibilities
User research, Wireframing, Prototyping
Research
Ideate
Prototype
Research
We conducted a field search by interviewing customers to enhance our understanding of customers needs, and what needed improvement. ​
Interviews
Below are conversations my manager and I had with customers while assisting at our restaurant's deli section from 2015 to 2020. During the extended research process, the campus restaurant had a description box for customers to provide feedback, and received limited responses. The restaurant transitioned to a phone number for customers to provide feedback via text and received increased responses. Additionally, my manager and I conducted in-person conversations with customers beginning in September 2015. These conversations led to live reactions from customers and reported improvements needed. The restaurant made improvements during this timeframe with conversations held and feedback via text. However, some updates were unmet due to the statewide restaurant shutdown in March 2020. Conversations are provided in a slideshow format below:
Personas
Connor
Age: 27
“What options do you have outside of
Ranch?”
ABOUT
Connor is leaving campus for a one-hour-long road trip with his roommates to visit a cabin for the weekend. Connor has a portable fridge in his car to store food, but cannot find a local restaurant that provides dairy-free condiment options to place in a takeout container.
WANTS & NEEDS
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Avoid stopping at a fast food restaurant during his road trip.
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Storing condiment options on the side of the sandwich.
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A simple food option to go with chips/crisps and a beverage.
GOALS
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Build a sandwich for a road trip.
-
Explore multiple condiment options.
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Sandwich satisfaction.
CHALLENGES
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Lactose intolerant.
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Worries about the condiment spoiling too soon.
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Having limited condiment options to place in a takeout container.
Ideate
Upon our field search we found beneficial information to proceed with brainstorming, creating a site map, and creating a site flow. ​
NOTE: Click the Site Map to enlarge the image.
NOTE: Click the Site Flow to enlarge the image.
Paper Wireframes
Prototype
Lo-Fi Prototype
Hi-Fi Prototype Layout
Ingredients used in an item for customers to review in advance.
Name of item.
Amount charged for item.
Image of item.
Options for chips/crisps and popcorn with limited ingredients.
Click on an item to verify its dietary restriction(s).
Options of bottled beverages.
Dietary restrictions will appear in this pop-up for each item listed.
Review the ingredients used.
Image of the product used.
Accessible Hi-Fi Prototype Layout
Home
Signature Food
Protein/Fat
Sides
Chips/Popcorn
Beverages
Restrictions
About Us
Pop Up Overlay
Solution
Final Design
NOTE: Click the phone screen to play the video.
Accessible
NOTE: Click the phone screen to play the video.